NIKE RESORTS TO NECROMANCY PART 2
I knew this subject needed explaining as I assumed a lot of things from the start. First of all the post was more to do with subtle NEW AGE tactics that we hardly ever recognize today.
NEW AGE MOVEMENT
David R. Reid in NEW AGE MANIPULATION
Defines the New Age movement as a worldwide network of loosely interconnected organizations and groupings . . . almost all of these groups are heavily influenced by eastern religious thought and advocate meditation, yoga, relaxation and visualization techniques and other self-help methods of realizing and developing the individual's inner wisdom and spiritual potential.
Stress-management seminars, if not biblically based, can be used to teach these types of techniques. Many of the widely advertised self-help tapes, videos and courses which claim to teach people how to overcome bad habits and develop greater personal potential are promoting these New Age techniques.
NIKE AD
"Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?"
On the surface I agree that the AD is not Necromantic. However, I also doubt if Nike would be so simple to make it look plain. I would therefore give some insight into why I think this AD is more necromancy than marketing.
I am the first Blogger to call it Necromancy and albeit from a Christian perspective, it would be interesting to know what other people generally think of it.
A contributor on a chat forum said, sounds like necromancy to me. . .
To many critics, Earl's inclusion is the ad's chief offense. "New Tiger Ad Plays 'The Daddy Death Card,' " read a headline on the CBS News website. "I certainly wouldn't want to be quoted out of context from the dead," says Garfield. "How can you do that to your dad? It's repulsive." The whole process of putting together such an advertisement increases the ick factor. "Someone went through tapes, looking for the perfect quote," says Carrie LaFerle, who teaches advertising ethics at Southern Methodist University. "I don't like that."
“For Nike to be the people bringing Tiger back to our screens, repenting for his transgressions but reminding us that he is a sporting icon, is everything you would expect from a brand whose slogan is Just Do It.” Richard Huntington, director of strategy at Saatchi & Saatchi, the advertising agency
Nike said: "We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father."
But those words have been deliberately taken out of context and thus have no more moral gravitas than text cranked out by copywriters. Worse, in fact, since no one has any idea what Mr. Woods would say if he'd been around to witness his son's tawdry infidelities?
Rosie Dimano (columnist the toronto star)
The current ad is Nike playing the dead dad card for penitence and profit. Woods has prostituted both himself and his father for the benefit of his most important sponsor – admittedly one of the few that have stood by the fallen star throughout his troubles.
Quite what Nike have to gain from the input of a dead man's voice is another matter. Maybe they've conquered so much territory the only remaining option is the after-life (also known as the Seniors Tour). Tiger is usually after leg-over.(Mirror.co.uk sport)
Earl poses questions to Tiger to which he doesn't respond.The question says did you learn anything? Certainly it is expected to influence his future and his conduct there after would affect his fortunes negatively or positively. He is drawing inspiration from his dead dad, but why has it got to go commercial?
The American Heritage Dictionary defines necromancy as;
The practice of supposedly communicating with the spirits of the dead in order to predict the future.
The Random House Dictionary on the other hand, gives 2 definitions;
1.a method of divination through alleged communication with the dead; black art.
2.magic in general, esp. that practiced by a witch or sorcerer; sorcery; witchcraft; conjuration.
Necromancy basically involves communication with the dead for whatever reason(s). This Nike AD undeniably promotes the practice even if it is technically not necromancy.
Do you see anything wrong or amiss with the AD? The intention of the AD is to make Earl come alive and correct Woods' behaviour for the better. Why was Woods' mum who is still alive not used instead?
I personally think that the AD carries subtle undertones of necromancy which has been wrapped to make it seem harmless and acceptable. How many more people would be encouraged to try ‘something similar’ as a result? Well, it may sound alarmist but this is my observation based on spiritual insight and understanding I have. You also consider it and see what your spirit tells you.
But I don't think that it was simply for marketing purposes that the AD was made.
Nancy Regan, admitted to seeing and talking to Ronald Regan after his death, mere hallucinations maybe?
Perhaps I should also ask what you think of Harry Potter? Maybe, just an adventurous novel for kids, right?
Further reading
NEW AGE MOVEMENT
David R. Reid in NEW AGE MANIPULATION
Defines the New Age movement as a worldwide network of loosely interconnected organizations and groupings . . . almost all of these groups are heavily influenced by eastern religious thought and advocate meditation, yoga, relaxation and visualization techniques and other self-help methods of realizing and developing the individual's inner wisdom and spiritual potential.
Stress-management seminars, if not biblically based, can be used to teach these types of techniques. Many of the widely advertised self-help tapes, videos and courses which claim to teach people how to overcome bad habits and develop greater personal potential are promoting these New Age techniques.
NIKE AD
"Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?"
On the surface I agree that the AD is not Necromantic. However, I also doubt if Nike would be so simple to make it look plain. I would therefore give some insight into why I think this AD is more necromancy than marketing.
I am the first Blogger to call it Necromancy and albeit from a Christian perspective, it would be interesting to know what other people generally think of it.
A contributor on a chat forum said, sounds like necromancy to me. . .
To many critics, Earl's inclusion is the ad's chief offense. "New Tiger Ad Plays 'The Daddy Death Card,' " read a headline on the CBS News website. "I certainly wouldn't want to be quoted out of context from the dead," says Garfield. "How can you do that to your dad? It's repulsive." The whole process of putting together such an advertisement increases the ick factor. "Someone went through tapes, looking for the perfect quote," says Carrie LaFerle, who teaches advertising ethics at Southern Methodist University. "I don't like that."
“For Nike to be the people bringing Tiger back to our screens, repenting for his transgressions but reminding us that he is a sporting icon, is everything you would expect from a brand whose slogan is Just Do It.” Richard Huntington, director of strategy at Saatchi & Saatchi, the advertising agency
Nike said: "We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father."
But those words have been deliberately taken out of context and thus have no more moral gravitas than text cranked out by copywriters. Worse, in fact, since no one has any idea what Mr. Woods would say if he'd been around to witness his son's tawdry infidelities?
Rosie Dimano (columnist the toronto star)
The current ad is Nike playing the dead dad card for penitence and profit. Woods has prostituted both himself and his father for the benefit of his most important sponsor – admittedly one of the few that have stood by the fallen star throughout his troubles.
Quite what Nike have to gain from the input of a dead man's voice is another matter. Maybe they've conquered so much territory the only remaining option is the after-life (also known as the Seniors Tour). Tiger is usually after leg-over.(Mirror.co.uk sport)
Earl poses questions to Tiger to which he doesn't respond.The question says did you learn anything? Certainly it is expected to influence his future and his conduct there after would affect his fortunes negatively or positively. He is drawing inspiration from his dead dad, but why has it got to go commercial?
The American Heritage Dictionary defines necromancy as;
The practice of supposedly communicating with the spirits of the dead in order to predict the future.
The Random House Dictionary on the other hand, gives 2 definitions;
1.a method of divination through alleged communication with the dead; black art.
2.magic in general, esp. that practiced by a witch or sorcerer; sorcery; witchcraft; conjuration.
Necromancy basically involves communication with the dead for whatever reason(s). This Nike AD undeniably promotes the practice even if it is technically not necromancy.
Do you see anything wrong or amiss with the AD? The intention of the AD is to make Earl come alive and correct Woods' behaviour for the better. Why was Woods' mum who is still alive not used instead?
I personally think that the AD carries subtle undertones of necromancy which has been wrapped to make it seem harmless and acceptable. How many more people would be encouraged to try ‘something similar’ as a result? Well, it may sound alarmist but this is my observation based on spiritual insight and understanding I have. You also consider it and see what your spirit tells you.
But I don't think that it was simply for marketing purposes that the AD was made.
Nancy Regan, admitted to seeing and talking to Ronald Regan after his death, mere hallucinations maybe?
Perhaps I should also ask what you think of Harry Potter? Maybe, just an adventurous novel for kids, right?
Further reading
Still did not address Matt. 17...
ReplyDeleteMy brother, I guess you want to talk about an entirely different subject by The Transfiguration. I am open for discussion to see what exposition you have on it. I am not going to discuss it on the same footing as the Tiger v Nike Necromancy Ad. From your discourses so far you seem to be apologising for necromancy or the practice? I don't quite know what you mean by fundamentalist approach and digging deeper. You may be a theologian but I am just a sunday school boy. So you tell me what your thinking is and I can respond. If you are fascinated or confused by the Transfiguration, there are genuine ways to seek answers but don't lump it up with the Tiger, Nike Ad.
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